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Dean
Steele
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Awe; literacy; and AI adoption; designing for wonder while protecting judgement
September 28, 2025
Lower technical literacy often predicts greater enthusiasm for artificial intelligence; novelty and speed elicit awe; awe lowers scrutiny; adoption rises.…
A B tests; divergent delivery; and behavioural validity; why platform experiments mislead and how to design for truth
September 21, 2025
Marketers trust split tests because random assignment promises clean inference; on social platforms that promise is fragile; delivery algorithms quietly…
AI and work; evidence; fears; and what we can say now
September 3, 2025
Systems are becoming more capable each month; they draft; reason; and create on demand; public anxiety rises in parallel; yet…
Interjections; anthropomorphism; and customer choice; teaching chatbots to listen
August 19, 2025
Small conversational cues shape large outcomes; when chatbots use interjections such as oh; wow; aww; users report feeling heard; satisfaction…